The number of podcast listeners is increasing each day. And as the audience continues to grow, it is the best time to start a podcast for your brand, personal hobby, or business. Podcasting allows you to build a genuine connection with your audience. It keeps the audience engagement stable with the long-form content.
As podcast only needs to be listened, they are more popular than blog posts. They can be heard while driving, working, or doing household chores.
If you are a beginner, follow the given steps to go ahead with podcasting.
Establish a concept
Podcasts vary from creators to creators. They can be about history, neuroscience, pop-culture, and fiction. The more you can imagine, the better will be your podcast. Try to reason why you are starting a podcast and what type of podcast you are going to serve. In short, identify your goals.
Pick a proper podcast topic or theme based on what you are passionate about. Give a catchy and memorable name to your podcast because they are going to rank for the relevant keywords. Make use of keywords without stuffing too much. Try to add a podcast description in the title tag if you are having a small podcast name of one or two words.
Choose a format
A podcast may have a single host, while the others are containing scripted stories or featuring in-depth interviews. Choose a format based on your podcast’s topic. You will need a cohost if you are an improv and banter lover. On the contrary, you may need to go with audio drama if you are planning for everything scripted.
The common formats are interview podcasts, news recap, scripted non-fiction, scripted fiction, interview podcasts, and educational podcasts. Remember that there is no optimal length for a podcast episode. Your podcast should be as long as it requires it to be. Do the editing, cut out the boring questions and rambling segments.
Podcast recording software and equipment
You may start your podcast with just your smartphone and headphones. Remember, the most crucial part is the content. If you do not belong from a background in audio recording, choosing the ideal setup may be confusing. Get yourself the best equipment based on the number of persons you are recording.
After you are done recording your podcast, you will need to make adjustments and podcast editing to bring out the best possible audio quality. Although smartphones come with editing software, their small screens are not ideal for audio editing. Therefore, get yourself the best editing and recording software available out there.
Recording the 1st episode of your podcast
Editing is not an easy job, and it is the place where several efficient potential podcasters give up. It is mostly because of the technicality. Remember that even the best podcasts started with a few unsatisfactory episodes. And every show and show host needs to find the best way to improve by continuous recording of fresh new episodes.
To avoid rambling, a beginner needs to write down a podcast outline. If you have a cohost, you may share the outline to work on the matter together. Choose a proper place to record. Do the recording in a quiet and spacious room. If you have a small room, choose a walk-in closet to record. Put a USB microphone setup into work, and practice with the mic putting it in different positions. Now, start recording.
Editing and uploading the 1st episode
In the podcast editing process, you need to segment the podcast, remove all the audible distractions, and insert the intros, outros, voiceovers, and pre-recorded ads. With the help of some good software, you can create good quality and well-edited podcasts easily. To maintain the listening experience and listener engagement, your podcast will need good intros.
You may check out your favorite podcast and see which style is ideal for your one and feels authentic. With an intro, you will need intro music or a song. Select exclusive music for your podcast’s intro, and you may purchase it online. Choose the best file type and bitrate. You may also add ID3 tags to make sure that your music player is having the appropriate information about your episode.
Podcast artwork, categories, and show notes
Now, the time has come for you to make sure that you are going forward with your best so that your podcast looks fantastic in every directory of the podcast. And only podcast editing will not be enough. Make good artwork for your podcast. Begin with making a podcast cover art. This enables the potential listener to understand what your show is all about.
Your podcast artwork must visually communicate the theme or subject of the podcast. Avoid word-stuffing, overused images, design for various sizes, and be consistent. If you got a design background, you might create your artwork using sketch or photoshop. And do not forget to include a description for your podcast.
Getting listed in some of the best podcast channels
For achieving success, getting your podcast listed in the top podcast directories is crucial. It also plays a critical part in your podcast marketing strategy because most of your new listeners will get in touch with your podcast through these directories.
If you can get your podcast listed into Spotify, Google Podcasts, and Apple Podcasts, you are already in front of more than 95% of all podcast listeners. It does not mean that; it all ends here. There are many other podcast directories where you may get listed. And, as a beginner, you need to go through as many of them as you can.
Finally, launch your podcast
As you are ready with few finished episodes, it is time to decide how you are going to launch your podcast. You can do a grand launch just like a production house. You can organize a grand launch with influencers, existing audiences, and critics.
Apply proper marketing strategies for your podcast. Share your podcast with family and friends. Use social media to post episodes. Get in touch with relevant blogs, Facebook admins, and post on Quora or Reddit as an answer.
Everyone may ultimately perform the above steps optimally. But, the most important factor is to stay confident and consistent. Be regular in launching. Maintain a timing. Remember that the audience must be your priority. Without them, your podcasting is a big failure. Stay patient and do not make decisions in a hurry.
About The Author
Ross Plotkin is a founder of BareValue – A podcast editing company that offers podcast editing services and show notes writing services. he usually writes articles on the topic of podcasting such as tips, guides, and information that can be helpful for beginners and advanced podcasters.